Archive for September, 2010

just wrote this .. tell me if you like this

Imagine a protracted road which is fathom less & loud. Motionless dark tinge of the sky. Making a rugged loud soothing sound. While rubbing your tender skin and gulping down with a gentle spot, adding a consoling perfume to the ever distant music of the stark landscape. Wind rubbing the dust while assimilating the fragrance of soaked wet sand and the parched bright scattered sunlight. The reverence of the white noise emerging from a far distant succulent fairy land. The skyline breathing with aromatic & tender vibrant potion which will just melt with your first bite. The oozing sound of water dripping past your ears. The colorful sparkling nectar ready to be slide down your throat.

P.S:  People please share what you feel after reading this piece. What comes to your mind? What did you imagine?

Now keeping these thoughts with yourself, read the scientific explanation from the master Scott Adams (Dilbert creator) who inspired me to write this. He had written one complex paragraph himself & then gave the below explanation.


“The wording of the paragraph is engineered for a specific purpose. It’s designed to activate different areas of your brain all at once.

The paragraph starts by activating the language part of your brain, obviously. Then it made you curious. Then your analytical side kicked in, trying to discern its meaning. Your left and right hemispheres were engaged, and they stayed that way throughout. So far, that’s like any good mystery story, and not yet special.  The words are meant to activate the areas in your brain responsible for your five senses, which means five different physical parts of the brain, pretty much all at once. Notice that all five senses are mentioned:

touch, taste, smell, sight, and hearing.

The nonsense part of the construction is intended to keep the writing complex, so you can’t instinctively simplify anything in your mind. By activating multiple parts of your brain at once you would feel energized. This sort of thing would make some of you feel annoyed and some of you feel delighted.

At a writer’s level, the words are carefully chosen to work together independent of meaning. They simply “sound” good together, and they have a similar vibe. Call it Word Art.

All good fiction writers create in book form what we did in this experimental paragraph. It’s no accident when a Harry Potter book goes off on a tangent about food, which has nothing to do with moving the story forward. Descriptions of taste and texture and smell engage new parts of your brain. And it’s no accident that most Harry Potter chapters end with a point of curiosity. The author is making sure to stimulate as much of your brain’s real estate as possible. That’s why you can sometimes enjoy a movie or a book while knowing that the story itself is lame and predictable. What matters to entertainment is how many parts of your brain get pleasantly stimulated at once.”

I was just blown away by this experiment. You can read his paragraph at this link & the complete explanation here.

To create the above para I created a table map of the all the senses & possible words to describe that :

Touch He felt , rubbed , squeezed, moved,  touched
Taste Drink, eat, chew , ate succulent chicken, melted in his mouth, gulped ,
smell Scent , refreshing , soothing fragrance, staunch, aroma , perfume, odor, cologne
sight Saw , looked , visible , noticeable , perceive,
hearing Sound , noise , resonance, echo, reverberation , loud, music

Then simply crafted that piece using a little help from the dictionary & whoa there you go !! !!!

Hope u find this interesting.

Puneet

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Event – Ad Making Competition at NM,Mumbai

:: Case ::
There is a cursed island where only Men can live.
No women can survive.
The men are well-connected to outside world with the latest technologies of the day, Internet connectivity, the latest magazines, Satellite TV etc. But still they are very very lonely.
We need to come up with ANY product that we can sell to this market with a print advertisement for the same.
:: Product ::
We chose – “A Massage Chair
:: Print Ad ::
And here comes the print ad.

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Don’t know if this is good enough, but this sad looking dude won us a final entry into the competition !! 🙂

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[tweetmeme source= ‘themavericksoul’ only_single=false]

People so often confuse the difference between Digital Media & Social Media Marketing.

Broadly speaking if you ask me, then this is the way I see how they are different:


– Digital Media is a communication media which includes both Mobile & Internet platform, where the message is usually communicated to the customer in a Paid format , e.g. mobile ads, facebooks ads, banners, online applications etc. Thus this is normally an interruptive mode of communication where the consumer is engaged via interruption in his daily life. And as Dave Evan wrote -> Basically advertisements have always been an Interruption strategy to seek consumer attention.[Picked up this line from my unfinished book Dave Evan’s SMM:An hour a day]

Whereas

– Social media marketing is largely driven by the consumer acting as a voice of the brand on a social network platform.

It can be considered as an offshoot of viral marketing where something becomes so popular that it spreads like a virus from people to people in a viral fashion mainly driven by interest or word-of-mouth.

The modes could be display, video, blogs, pictures, articles just anything that keeps a user engaged.

You simply can’t pay to seek a consumer’s attention. There is no interruption, rather engagement.Now that’s the challenge because social media can’t be scaled by money. It’s a human driven effort like self-created, user generated and most often collaborated. No money in the world can do it. But yes what we can do is to try and understand the consumer psychology & what necessarily will trigger the passionate response from the consumers who are the kings & no more the objects.

P.S. I read somewhere that when you give people any challenge then they respond well. So I experimented with the Title of this post. Though the actual title can be just – “Difference between Digital & Social Media” . If you reading this, means it works!!


You can comment to state your opinion.


Posted: September 16, 2010 in Ideas, Pics
Tags: ,

What’s your Crazy Green Idea ? [tweetmeme source= ‘themavericksoul’ only_single=false]

Sharing some of the outstanding innovative ideas which could help our planet stay Green !!

1. Hotel offers free meal to guests who are willing to   generate electricity 

The Crown Plaza Hotel in Copenhagen , Denmark , is offering a free meal to any guest who is able to produce electricity for the hotel on an exercise bike attached to a generator. Guests will have to produce at least 10 watt hours of electricity – roughly 15 minutes of cycling for someone of average fitness. They will then be given meal vouchers worth $36 (26 euros).

2. Disco pub gets electricity produced by people dancing at specially   modified dance floor

All the flashing strobes and pounding speakers at the dance club are massive consumers of electrical power. So Bar Surya, in London, re-outfitted its floor with springs that, when compressed by dancers, could produce electrical current that would be stored in batteries and used to offset some of the club’s electrical burden. The club’s owner, Andrew Charalambous, said the dance floor can now power 60 percent of the club’s energy needs.

3. Light-switch that changes colors to teach children how to   save energy

Teaching the importance of energy conservation is the goal of this design from Tim Holley. He calls it Tio, and it’s a ghost-shaped light switch that gives kids a visual reminder of how much energy they’ve used by leaving lights on. Tio starts out green and smiling. If the light is left on for more than four hours, he turns yellow and looks shocked. And if you dare to leave that light on for more than eight hours, sweet little Tio turns into a raging red hulk, complete with frowny mouth and angry eyes. But he won’t just visually remind your kids about their energy habits; information from the light switch is sent to Tio’s computer program so the entire family can see how they’re doing. In a brilliant piece of visual positive reinforcement, Holley’s program lets kids grow a virtual tree which gets bigger and healthier the more energy they save.

so , wats your green idea ? any comments are welcome !!

Defining a content creation strategy for brands to gather more eyeballs in the Social Media Space [tweetmeme source= ‘themavericksoul’ only_single=false]

Every other brand now itches to have a huge fan following on the social media networks. They outline strategies to make people get behind their products endorse their brands & promote it to the viral route.

But they tend to make a big mistake. They think that they can just reach out to the market, and if they have a great thing going on, the customers will naturally want to endorse what they are doing. They think that everyone loves about their brand. Well honestly, no one cares!!

The thing is, no-one wants to be your salesperson—unless they are, of course, being paid to sell your products. But everyone in the social media circle wants to be part of something that’s bigger than them, that’s creative and that brings new ideas into the world. Something that they are passionate about and care to promote & share with friends.

Some of the ways to get things moving could be as

No Direct Pitch for Endorsements

The consumers shall never be asked to endorse a product or site directly. Instead the content should be created with is independent of the brand. The consumer shall feel the genuine desire of the content owner to share the interesting piece of information/application. Only then will they support the cause & also share among their pals. The content shall encourage a consumer behavior of passion, emotion, intelligence or humor – something people would love to get behind & believe in.

You want to create something that many people will join. A cause, a vision

Let it be Catchy & Meme-able

‘Meme’ is an idea that spreads from person to person, one that’s so “catchy” that people almost can’t help but to spread it.

A meme is bigger than a brand. Just Do It is a meme. No Fear is a meme. It’s something that people can identify with, make their own and share with others. Open Happiness is a meme

Let people get hooked to it – catchy is the word.

But same time Values-Driven, too

If your project provides awesome value & is catchy at the same time, then you’re not only sure to inspire people, you’ll also be making the world a better place.

So along with everything, the creative project should have some value to the customer as well.

Easy to Join & Agree

Make it easy for your intended audience to participate as quickly as possible. It should be it incredibly easy for the audience to say “yes” & act on it in the fastest possible manner.

Be creative but avoiding inaccessibility

A long webinar, a complex signing form, Jargon filled webpage all are a sign of providing inaccessibility to the ever busy consumer. You can be as creative you desire but without the loss to ease_to_accessibility.

In the end summarizing, for the target of colossal customer base or a huge fan following in the social media sphere, just believe in the principle of simple , catchy , easy to access content which supports a cause / has a vision and also provides certain value to the customer.

You can share you views by leaving a comment – BY clicking the bubble next to the heading!!

Puneet