Take a Dip – It’s Raining Discounts in India !!

Posted: May 24, 2011 in Ideas, Links, Opinions
Tags: , , , , , , ,

With a flood of Discount / Deal sites in India & a new deal-site name popping up every other day, I thought of making a list of all the possible such websites in India.

Just some googling & some news report analyzing & soon this table swelled up to a distinguished number of 34 sites (table below). The first thing that came to my mind was ..Phew!! That’s a lot of competition in this business space.

S.No Discount Deal Site Traffic Wise Rank (India) S.No  Discount Deal Site Traffic Wise Rank (India)
1 www.snapdeal.com 19 18 www.dealivore.com 3123
2 www.fashionandyou.com 149 19 www.upto75.com 3983
3 www.yebhi.com 194 20 www.timesdeal.com 4502
4 www.bagittoday.com 205 21 www.aajkiitem.com 10638
5 www.homeshop18.com 209 22 www.mastsale.com 11362
6 www.naaptol.com 240 23 www.vamoose.in 15427
7 www.sosasta.com 371 24 www.groopoffers.com 20074
8 www.letsbuy.com 375 25 www.soldinsixty.com 27798
9 www.futurebazaar.com 412 26 www.dealyantra.com 28323
10 www.dealsandyou.com 450 27 www.discountsvu.com 30976
11 www.bindaasbargain.com 519 28 www.dealspick.com 38177
12 www.koovs.com 713 29 www.allindiadeals.com 54176
13 www.mydala.com 734 30 www.activedeals.in 91851
14 www.khojguru.com 985 31 www.dealhojaye.com 141614
15 www.taggle.com 986 32 www.dealmela.com 218309
16 www.99labels.com 1075 33 www.makemydeal.com 8077651
17 www.dealface.com 2779 34 www.fashionvia.com 17866336

In Rank Order based on Traffic, compiled  by Puneet Garg | Using Source : Alexa

Just a glance at the table above & you can see that Snapdeal.com is rated as the first among the entire group discount scheme website in India (based on traffic rankings in India –Alexa). With an India rank of 19th in terms of the traffic generated (Google is number one), it surely is far ahead of its competition.

Most of the 70% of Snapdeal’s traffic doesn’t visit any other page than the home page which projects that the conversion rate is definitely less than 30%. Thus 30 people of 100 visiting the site have either clicked the deal, or have shown some kind of interest in the deal. The traffic trend consists of majority men under the age of 25 who are all educated.

The next best site in traffic terms will be fashionandyou.com. Again this is visited more frequently by users who are in the age range 18-24 & mostly men. Another interesting fact being that these men are often accessing these sites from their work place..(so much for office productivity !!)

With the competition space already getting chock-a-block and new sites being launched every other day, the business of group deal or online discount store is really a hit among the growing Indian ecommerce space.All of the above sites are serving same purpose but treatment is different.

Concept of group bargain sites is very new in India (Snapdeal.com was launched in Feb 2010 only & madala.com in Nov 2010) thoughit’s been around in the west started by sites like groupon. Incidentally Groupon has also entered the Indian market by acquiring Kolkata based www.sosasta.com. Internet giant Google also has plans to bring its answer to Groupon – Google Offers – to India. (Yeah this is going to be great fun in future…just wait for it)

Considering this spree of new companies entering this crowded market space it is but obvious that only the fittest will survive this competition. The weaker will either shutdown (mobstreet being latest victim) or will be acquired by others. The best way out is to join hands with others players in the space &consolidate their businesses – a strategy which still has high chances of survival for these new entrants.

Still whatever may be business tactic, In any case I feel the ultimate beneficiary of these sites is the consumer aka you & me, who have gainedfromthe great deals via this e-commerce revolution. I am sure you must have stumbled to at least one of these sites.  Isn’t it?

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Comments
  1. Puneet Garg says:

    I am discovering new such discount sites every single day..ever now I got to know one more ..!!!! phew !!

    • Ankur Mittal says:

      Nice article Puneet.
      This ecommerce business does not look simple as it seems to be. There are the other related aspects of this business model which is far too contrast to be ignored.
      If you see all these e-commerce websites, they are typically driven through inorganic search results where the user ends up on these sites through landing pages searching for their items or wanted reviews/feedback on the products. But what lacks here is the CONFIDENCE in Indian user to buy directly from these sites. How many of us have bought any mobile or any other product from these ‘aggregator’ kind of sites by going directly to their home page. Though I am not sure about the kind of revenues these generates, but for sure would be very less compared to brick and mortar shops in India.
      Second, the SCALE of their business is pretty limited and contains restricted variety of items posted for sale.
      If you compare both confidence and scale with US based ecommerce website like amazon, bestbuy, ebay, newegg, etc, you’ll certainly realize how different are these websites than Indian ones. It’s simply not putting the x-star rating with original price strikethrough, bolding out >60% saving tag, and final price you pay + free shipping banner. It’s more with the mindset of user to buy without having iota of doubt and at the same time providing extremely good range of products and presenting choices to the user.

      • Raghav says:

        good one puneet.
        @Ankur
        Now people have started gaining confidence on online buying.
        More over the deals which the sites are providing is impressive which drives a common man to go for it.
        And Please dont compare it with US as the business model has started and will be in a decenr shape within 2 Years.
        Regarding Aggregation,definitely aggregators play a good role as its easy for anyone to get a deal of their choice without much surfing.I would recommend http://www.dealspace.in which is a fast growingsite offering integration of deals.

  2. Puneet Garg says:

    Hey Ankur, Nice to hear your opinion. Well I agree Confidence is definitely one aspect that will take some time to build up. After all Indian retail user is used to the normal shopping mechanism of touch, feel & test before buying the product (How can some1 buy a shirt without feeling its cloth 🙂 . An Indian shopper is always skeptic.

    Yes on scale aspect as well, India will take some time to match up to the amazons & ebays’ of the west.

    But given the way internet is growing in India , I think it just a matter of time before we see a real boom in this business. Lets invest in this ..:)

    • Puneet Garg says:

      Thanks for ur opinion Sunay. I agree with you on the growth potential that Online Shopping has in India. After all its just 7% of the the whole ecommerce market right now & has huge space to grow & become huge. Though I believe the root cause for slow growth in India has primarily been the trust factor (as stated by 99% of the active internet users) . Once a portal has gained the trust of a customer they are bound to thrive . e.g. Flipkart is doing great due to their great customer service.

  3. st says:

    Nice article Puneet. Thanks for your time on this.

  4. tracy says:

    Nice post puneet… You done a great job, I found one more website bestylish.com

  5. timtara says:

    Good post puneet. I found another portal which offers huge discounts on electronics. It is timtara.com

  6. Hi Puneet,

    Really nice post. The comments above sum up that although the e-commerce section has not picked up in India but it has a potential of becoming huge in the years to come. Its all about gaining trust from the consumers so that they can buy without hesitating. I agree with your point of flipkart managing to gain a lot of trust in their audience thanks to their awesome customer service, letsbuy is also another trustworthy site.

    Anyways I wanted to inform you about a deal aggregation site called http://buzzr.in/. It is ranked 11,000 in India (alexa) and has a good consumer following. Check out the site and it would be nice if you can include Buzzr.in in your list.

  7. Punit says:

    Wow, that’s good collection of shopping sites in India. Add this one also – http://site4shopping.com/

  8. Things-2-Have says:

    and all these cpa incentive offers at the link below

  9. Diwali Gift says:

    RetailMart – Online Shopping sites in india offers great discount and deal on the apparels, camera, digital phones, gifts and Home Improvement Accessories.

  10. idearocks says:

    nice post and good statistics …. another good website is http://www.slickindia.com . It is a deal aggregator website and provides great money saving deals

  11. Vikas says:

    You can keep coming to http://www.dealmaker.co.in for latest deals to find the item of your choice at lowest price

  12. Hello Puneet Garg ! Thanks for a Marvelous posting! I certainly enjoyed reading it. Makelifeexciting is India’s new online shopping site featuring Nice Deal & best Offer on Mobiles, Electronics, Lifestyle Products, Spa Deals, Promo Codes, Health & Restaurants ,Travel & more.
    Please Add my Site To Your Blog .

    Thanks !

  13. Surya says:

    Good blog post Punnet… You done an excellent work, I found one more website http://www.tobocdeals.com/

  14. Ramanath Jha says:

    I think, you should also write a article for those websites, which are publishing these deals like hotindiandealz.com and freekaoffer.com. I hope, you will like my idea.

  15. Designer Era says:

    These discounts often carry on seasons ending. In clothing the person can get lots of benefits.

  16. Jasbinder says:

    Nice article Puneet.

    This site https://shopsarah.in is one of the best in Indian market to buy fashion jewellery like leather bracelets, pendant, lockets, earrings and necklaces for women, studs for men etc in India. They are into market from more then 14 years.. and have presence all over India in Pantaloons and Central Mall.

    If you can add this website as well in the above list it would be great as buyers can directly visit the site and order online instead of going to malls..

  17. Sapna Gaur says:

    yes quality in products always matters..

    Hey Puneet i am here to respond as you missing this site https://www.fabledeal.com/

  18. Fabledeal says:

    Online Fabledeal discount offers with upto 80% off on Women’s & Men’s clothes, Accessories and much more. Choose your favorite item now. https://www.fabledeal.com/offers/best-deals-of-the-day747.html #BestDeals 

  19. Mohit says:

    Here many websites provide the best deals regarding online shopping , you can try https://buymydealsonline.com/ for best deals in India.

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