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Puneet

 

Take a Dip – It’s Raining Discounts in India !!

With a flood of Discount / Deal sites in India & a new deal-site name popping up every other day, I thought of making a list of all the possible such websites in India.

Just some googling & some news report analyzing & soon this table swelled up to a distinguished number of 34 sites (table below). The first thing that came to my mind was ..Phew!! That’s a lot of competition in this business space.

S.No	Discount Deal Site	Traffic Wise Rank (India)	S.No	Discount Deal Site	Traffic Wise Rank (India)
1	www.snapdeal.com	19	18	www.dealivore.com	3123
2	www.fashionandyou.com	149	19	www.upto75.com	3983
3	www.yebhi.com	194	20	www.timesdeal.com	4502
4	www.bagittoday.com	205	21	www.aajkiitem.com	10638
5	www.homeshop18.com	209	22	www.mastsale.com	11362
6	www.naaptol.com	240	23	www.vamoose.in	15427
7	www.sosasta.com	371	24	www.groopoffers.com	20074
8	www.letsbuy.com	375	25	www.soldinsixty.com	27798
9	www.futurebazaar.com	412	26	www.dealyantra.com	28323
10	www.dealsandyou.com	450	27	www.discountsvu.com	30976
11	www.bindaasbargain.com	519	28	www.dealspick.com	38177
12	www.koovs.com	713	29	www.allindiadeals.com	54176
13	www.mydala.com	734	30	www.activedeals.in	91851
14	www.khojguru.com	985	31	www.dealhojaye.com	141614
15	www.taggle.com	986	32	www.dealmela.com	218309
16	www.99labels.com	1075	33	www.makemydeal.com	8077651
17	www.dealface.com	2779	34	www.fashionvia.com	17866336

In Rank Order based on Traffic, compiled  by Puneet Garg | Using Source : Alexa

Just a glance at the table above & you can see that Snapdeal.com is rated as the first among the entire group discount scheme website in India (based on traffic rankings in India –Alexa). With an India rank of 19^th in terms of the traffic generated (Google is number one), it surely is far ahead of its competition.

Most of the 70% of Snapdeal’s traffic doesn’t visit any other page than the home page which projects that the conversion rate is definitely less than 30%. Thus 30 people of 100 visiting the site have either clicked the deal, or have shown some kind of interest in the deal. The traffic trend consists of majority men under the age of 25 who are all educated.

The next best site in traffic terms will be fashionandyou.com. Again this is visited more frequently by users who are in the age range 18-24 & mostly men. Another interesting fact being that these men are often accessing these sites from their work place..(so much for office productivity !!)

With the competition space already getting chock-a-block and new sites being launched every other day, the business of group deal or online discount store is really a hit among the growing Indian ecommerce space.All of the above sites are serving same purpose but treatment is different.

Concept of group bargain sites is very new in India (Snapdeal.com was launched in Feb 2010 only & madala.com in Nov 2010) thoughit’s been around in the west started by sites like groupon. Incidentally Groupon has also entered the Indian market by acquiring Kolkata based www.sosasta.com. Internet giant Google also has plans to bring its answer to Groupon – Google Offers – to India. (Yeah this is going to be great fun in future…just wait for it)

Considering this spree of new companies entering this crowded market space it is but obvious that only the fittest will survive this competition. The weaker will either shutdown (mobstreet being latest victim) or will be acquired by others. The best way out is to join hands with others players in the space &consolidate their businesses – a strategy which still has high chances of survival for these new entrants.

Still whatever may be business tactic, In any case I feel the ultimate beneficiary of these sites is the consumer aka you & me, who have gainedfromthe great deals via this e-commerce revolution. I am sure you must have stumbled to at least one of these sites.  Isn’t it?